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��Ӱֱ�� State College’s Associate Vice President of Enrollment Management Deborah J. Goodrich was recently a featured speaker at NACAC’s (National Association for College Admission Counseling) 67^th national conference. An overview of her presentation was subsequently printed in the November 2011 issue of Enrollment Management Report (practical guidance in recruitment, admissions, retention and financial aid).

The focus of this year’s conference was the sharing of ideas and innovations in response to change in the profession. According to NACAC President Jim Miller, “…we must embrace opportunities to question our assumptions, learn new concepts, adjust our plans, and enhance and improve our work.”

Goodrich’s presentation, “Using Predictive Modeling and Communication Plans to Make the Most of Your Marketing Dollars,” was a case study, relating how ��Ӱֱ�� State, recently recognized as a University Business Model of Efficiency honoree, implemented predictive modeling to realize significant savings and increased enrollment. This method also allowed the college to focus limited marketing dollars on students who were most likely to enroll.

Goodrich joined the ��Ӱֱ�� State College professional staff in 1978 and moved through the ranks from admissions counselor, to associate vice president. She holds an associate’s degree from Erie County Community College, a bachelor’s degree from SUNY at Buffalo, and a master’s degree in student personnel administration from Buffalo State College.