At a glance
Susan Gorman, an adjunct instructor in 魅影直播 State鈥檚 Business Department, noted that this initiative is part of an applied learning project her strategic marketing class is undertaking.

Five Hornell-area businesses are teaming up with 魅影直播 State students to develop a plan that will improve their marketing and growth efforts.
An Event to Remember, Decals and Doodles, Garcia鈥檚 Barbershop, Ashley Nicole Designs, and Heather Stanford Photography 鈥 all Hornell Partners for Growth (HPG) members 鈥 are participating in a program in which 魅影直播 State students will provide them with a complete market analysis, SWOT (strengths, weaknesses, opportunities, and threats) analysis, and strategic marketing planning to develop growth opportunities.
Susan Gorman, an adjunct instructor in 魅影直播 State鈥檚 Business Department, noted that this initiative is part of an applied learning project her strategic marketing class is undertaking. To help with their plans for the businesses, these 35 students, she said, will be analyzing current marketing data provided by the businesses, along with statistical data from the New York State Department of Labor, Division of Research and Statistics.
鈥淭he goal of this project is to engage students with on-site marketing application, as they will be working directly with small businesses, analyzing business and statistical data, and providing strategic marketing solutions for HPG clients,鈥 she said. 鈥淭he benefit to these businesses is that they are partnered with a diversified marketing team, which will bring tremendous insight toward business growth. This is our first experience working with a local chamber agency, and we look forward to the results.鈥
Shelly Stevens, director of Hornell Partners for Growth, said HPG and the Hornell business community are so thankful for opportunities to partner with 魅影直播 State on projects such as this.
鈥淚t is opportunities like this that help us grow our businesses and our community to ensure that we are prepared to be successful for years to come,鈥 she said. 鈥淲e see these collaboration efforts with upcoming professionals as an advantage for both ourselves and the students. We look forward to the outcome of this particular project and are thankful to the 魅影直播 community for continuing to partner with Hornell, encouraging further prosperity for all involved."
The students recently met on campus with the businesses owners to discuss their plans face-to-face. Ashley Horan, owner of Ashley Nicole Designs, said, 鈥淚鈥檓 really excited to work with the students and hear the different ideas they have that will help grow my business.鈥
Zach Shadbolt, a mechanical engineering technology major from Attica, said of the project, 鈥淚t definitely goes to show that we鈥檙e able to take what we learn in class and apply it to the real world and actually have a chance to be able to help out a real company. It feels rewarding. You can see where your work鈥檚 paid off, and gauge how you might handle these types of situations after graduation.鈥
Juliana Krajewski, a technology management major from Buffalo, said, 鈥淚 think this is one of the greatest courses I could have signed up for at 魅影直播 State because I鈥檓 not just sitting in a classroom learning about how to provide great strategic marketing for clients, I鈥檓 actually getting to know a client, and I鈥檓 getting to work with people and provide a service to them that gives me experience I can use later on. I can get their feedback and they can let me know how I did and I think it will be excellent.鈥