Hands-On meets Theory-Based in the Marketing BBA
With a mix of hands-on projects and theory-based lessons, the Marketing BBA major gives you the skills to thrive in the fast-paced world of business. Combining graphic design and writing with digital business strategy and analytics, you'll stand out among other industry professionals.
Our Program is Career-focused
With the help of our dedicated faculty and hands-on learning opportunities, you'll be well-prepared for a variety of marketing careers. From advertising and marketing management to content development and analytics, our students leave Ӱֱ State prepared for their professional career.
Pioneer PROfiles | Jessie Marusarz

Jessie Marusarz (Perry, NY) enjoyed her art classes in high school and found the Ӱֱ State marketing program to continue to create and make digital content.
“I came to Ӱֱ State because my whole family went here, my parents met here. I also got the chance to play basketball here.”
Jessie feels that she is benefiting from the program's dual focus on principles and creativity. “Learning both the creative and the principle of marketing gives you the real-world experience of what it would be like in marketing. It helps me stand out to have knowledge of both.”
A trip to commerce week in New York City has Jessie excited for her what is ahead. “I got to connect with business professionals, and it was a really good experience seeing digital marketing in the real world.”
The professors have added to her experiences. “The professors are helpful. They are always using real-world examples of marketing and sales to help our transition to becoming professionals.”
Jessie has moved from playing on the basketball team to serving as a student assistant coach. “Basketball really helped me make new friends and fit in. Coaching has helped me with my leadership skills.”
The small-town community is Jessie's favorite part of Ӱֱ. “It is more welcoming to come in to another small town. Making friends is easier.”
Ӱֱ State has created a path that has Jessie excited for her future.